Building a sales funnel can be an overwhelming process. There are so many different aspects to consider, but fear not! We’re here to help you with 20 tips for building high-converting sales funnels that will generate more revenue for your business.
Tip number one
Create a compelling offer – A great offer is the first step in any sales funnel. What do you want to sell? What problem does it solve?
Tip number two
The second thing to consider is the offer’s pricing. What price point will convert best for your market? An expensive product might be right for some industries, but not others. Remember when determining a sales funnel’s offering prices that it needs to make sense in the context of what you’re selling and who you’re selling it to.
Tip Number Three:
Create an irresistible landing page – The next step after creating a compelling offer is designing a spectacular landing page! This is where we introduce our customers to all the benefits of buying from us — and they’ll know exactly how much money they stand to save if they take action. We want them to feel excited about making their purchase at every turn in this road map, and so we’ll want to make sure that the design of this page is as enticing as possible.
Tip Number Four:
Reinforce your benefits – With a sales funnel there are usually multiple stages before a sale can be made. And while each stage offers valuable information about our products or services, it’s easy for customers to forget those benefits if they don’t see them reinforced right in front of their very eyes! That’s why you should always use blog posts, email campaigns, social media updates –whatever type of marketing communication you’re using — to remind people what they stand to gain by moving forward with their purchase.
Tip Number Five:
Target long-term leads – One way to increase conversion rates is to target longer-term leads and nurture them through the sales funnel. A good way to do this is with a lead magnet, which provides valuable content in exchange for their contact information. This strategy works best when you have something pretty irresistible on offer – think free video training series, ebook downloads, or other helpful resources that your prospects will find genuinely useful!
Tip Number Six:
Use testimonials from customers who’ve been there before – Another great way to increase conversion rates is by using testimonials from people who’ve traveled down your sales funnel before (and successfully made it out the other side!). Testimonials are powerful because they provide social proof — evidence that what we’re offering really does work. And they also give prospects a sense of safety, because they know that people like them have already used the product successfully.
Tip Number Seven:
Have you been marketing in one direction for too long? It’s time to mix it up! Gaining back momentum is tough, but if you’re going round and round with no new tactics or strategies, that’s when people get bored… which leads to them exiting the funnel faster than ever before.
Set aside time each week (or month!) for planning out your content strategy and brainstorming new ideas; this will save you from burning yourself out by doing nothing more than writing blog posts about how amazing Aweber is all day every day!
Tip number eight
Your sales funnel should be flexible. And it’s crucial to make sure that you have more than one means of conversion, so if something is not working as planned, or prospects are bouncing before they hit your call-to-action button, then you can use another method for converting them quickly and easily without too much work.
This saves time in the long run because when a prospect doesn’t convert on their first try with this second option, they’ll still know where to go next! They won’t get confused wondering why the CTA isn’t there anymore (which will frustrate them) and might bounce right out… which hurts conversion rates overall.
You want people to feel like they’re constantly making progress in your sales funnel, and it’s important to not overwhelm them with too many choices.
This is why using a “layered” approach makes sense: you can have several CTAs on the same page or within one section of your sales funnel (which we’ll discuss more later). You’re just giving prospects different ways to get from Point A to Point B – so instead of having multiple CTA buttons for this segment, they only see one at first that expands.
It allows visitors who don’t want what’s listed under the main button right now to still access something relevant elsewhere in your sales process without being overwhelmed by all their options! And if they do choose an offer after seeing what else you have available then there are no worries – they’re already pre-qualified for the next stage.
So if you feel like your sales funnel isn’t converting as well it should be, consider testing a layered approach to see what happens!
Tip number nine
Another thing that can convert better is by using “curiosity gap” tactics: making people want to know more about whatever it is you have on offer – without them having all of the facts yet. This might be done with something like testimonials or social proof from other satisfied customers – and then also asking visitors where they are in their buying cycle before being able to get access to those offers (if applicable). It’s basically creating anticipation around a product or service… which makes sense because at some point we’ve all had an experience where we were more excited to know what was in the box than actually opening it.
Tip number ten
Another way to increase sales conversion is by using the “foot in door” technique. This means you are asking for a smaller commitment first, before then offering up more information and/or products – this can be done with something like giving away an ebook or webinar access for free, but only if they provide their email address so that it’s easier to cross-sell them other items later on.
This also ties into our final tip which is looking at how long your sales funnel actually takes customers from start to finish… because even though some of the tips we’ve talked about might seem small on their own when combined together they could add up to make a big difference in overall conversions over time!
It doesn’t matter how good your sales funnel is when you start out if it’s not getting any traffic.
Too many businesses think they need to focus on their conversion rate in order to be successful, but the reality is that a high volume of sales can make up for less impressive numbers as far as conversions go… so even though this might seem counterintuitive at first, we recommend focusing more time and effort on generating leads before worrying about conversion rates.
Tip number eleven
Offer a great deal.
One of the most sure-fire ways to get people’s attention is by offering an exclusive discount or freebie for their first order. The key, though, is to make this offer limited in time and don’t let it drag on too long – you want them feeling like they’re missing out! This can also be done with consumables such as soap, laundry detergent, etc., which allow shoppers to keep coming back over and over again without getting bored with your product offerings… if that make sense? 🙂
It doesn’t matter how good your sales funnel is when you start out if it’s not getting any traffic. Too many businesses think they need to be up to the eyeballs in sales, when really what they need is targeted traffic.
You can’t just plop down your beautifully designed landing page and think that’s going to be all you need for people to start buying from you. You have got to get their attention first!
So how do we go about getting visitors’ attention? We could spend a lot of money on advertising campaigns or hire expensive marketing professionals – but these are both short-term solutions with limited results. If we want an efficient way of generating organic traffic at any time without breaking our bank account, blogging might just be what we’re looking for 🙂
Sales funnel tip number twelve
According to the research, there are three main factors that affect sales conversions: – The offer of your product or service. The message you’re conveying to potential buyers with your copywriting and call-to-action buttons. And finally, how well you can get people on a website in the first place by generating interest and building good quality links back to your site.
Sales funnel tip number thirteen
One of the most overlooked aspects of sales funnels is that they’re designed with multiple conversions. For example, if you were trying to sell an online course in marketing while a customer was on your landing page – it’s not just about getting them to sign up for the course: It also includes converting them into customers who will purchase other products from you down the line. The same goes for any kind of lead-generation strategy; if we are interested in generating leads and turning those people into buyers then our sales funnel should be designed as such.
Tip number fourteen
You can use a sales funnel to help your customers find their “pain points“. A pain point is an emotional need that we all have.
The first step in the sales process is where you meet someone’s pain point and show them how your product or service will solve it. You could do this by showing them, for example, a problem they are currently experiencing followed up with how you solved the same issue before – giving plenty of evidence as to why they should buy from you. Remember: What people want most in life isn’t more things; what they want most is fewer problems!
To add some credibility and understanding around this concept let me tell you about my personal experience with one company I was interviewing at earlier this year.
Tip number fifteen
This is the most important tip on this list. It’s worth repeating. Your sales funnel should be a process that takes your customer from being interested in what you offer to become a paying, loyal, lifelong customer. This means you must have an effective sales message and know how to clearly demonstrate its value for potential customers at each step of the process (and beyond). You also need to understand where they are coming from before engaging them with various messages so they can make informed decisions about their purchase decision…
There will always be people who want it now but unless you’re going after low-hanging fruit, those prospects won’t ever grow into long-term clients or buyers because there simply isn’t enough trust built up yet.
There’s no one size fits all when it comes to building effective sales funnels and the key is really understanding how each prospect type thinks and acts differently because of this fact… Don’t get nervous about wasting time and energy on prospects who just aren’t going to buy from you.
