In this ActiveCampaign VS GetResponse comparison, I’m going to describe to you the big differences between two of the most popular email marketing automation tools. Before going further, I’m introducing you to email automation and marketing. Email automation is a way of automatically sending a commercial message, for example, advertisement of a product or service, to a group of people through email. In this process, email is used to send advertisements, request business, donations, etc.
Email marketing strategies commonly seek to achieve three primary objectives; to build loyalty, gain trust or brand awareness. This term refers to sending emails for enhancing a merchant’s relationship with current or previous customers, acquiring new customers, convincing them to buy something and sharing 3rd party ads.
ActiveCampaign and GetResponse are two best email marketing platforms providing many opportunities for both the customers and merchants. Here, I’m reviewing both the platforms and notify their differences.
What are the main differences?
Before going to the main course, let’s have a simple look on their differences.
The main differences are:
- GetResponse allows you to build landing pages. ActiveCampaign does not have this feature.
- GetResponse has built-in webinar function. In ActiveCampaign, you need to use third-party integration.
- GetResponse only allows contacting customers through email whereas ActiveCampaign allows contacting customers by email and site messaging besides email.
- GetResponse enables you to sell products and receive payments through landing pages.
Let’s have a look into their reviews.
ActiveCampaign is a full suite of email marketing and marketing automation tools. It is designed to help a marketer communicate with his customers, grow business and manage all information of customers in one place.
The key features of this platform are:
- Email Marketing Service
- Dynamic Content
- Email Segmentation
- Marketing Platform Automation
- Site Tracking
- Event Tracking
- Automation Goals
- Sales and CRM
- Automation Map
- Providing Mobile App
- Site Messaging
- Machine Learning
- Subscription Form Builder
- Predictive Sending
The email marketing feature of ActiveCampaign allows sending different types of email to customer’s contact. This includes broadcast email, triggered email, targeted email, scheduled email, etc. It is very easy for anyone to get started with ActiveCampaign. Anybody who does not have any experience of using this type of software, he won’t have to worry. The email builder uses a drag and drop interface, so you can easily create attractive emails. You can also search for built-in email templates and use them. All email templates are mobile-friendly, so you can customize any element you want, for example, fonts, colors, images, etc.
ActiveCampaign is excellent at contact segmentation and has nice email templates.
The segmentation and dynamic content features allow you to send emails to different customers within the same campaign. You can customize different areas within the email. There are reporting features that let you see the performance of the email campaign. You can also connect your email marketing to your social networking apps like Facebook, WooCommerce, etc.
ActiveCampaign’s Marketing automation features save you time by automating the entire marketing process. You can schedule a welcome email series to be sent to the new-comers who sign up to your list. Since all emails can be personalized and targeted, customers will feel like they are receiving personal service and open emails from you. The segmentation features allow you to ensure that the subscribers are receiving information relevant to them. you will also find training guides, videos, live one to one support. You can also take advantage of pre-built workflows.
ActiveCampaign messaging features enable you to reach your customers through text, so you can reach them wherever they are. You can send reminders, notifications as well as online marketing messages. Facebook ads can also be used to reach the audience. Using site messaging, you can also send customers messages while they are browsing your website.
Benefits of using ActiveCampaign are:
- ActiveCampaign is a powerful marketing automation tool with all features you need to send personalized campaigns to your customers.
- It is easy to use. Anyone with zero experience can use it.
- ActiveCampaign has high email deliverability rates.
- You can automate a majority of your sales process with ActiveCampaign’s marketing automation features.
ActiveCampaign provides a lot of amazing features. It may be overwhelming for small businesses that only need a simple marketing tool. Again there is no landing page builder. you have to integrate with a third-party landing page builder.
GetResponse is an email marketing platform that also provides marketers automation features.
Key features of GetResponse are:
- Email Marketing
- Landing Pages
- Marketing Automation
- Forms and Surveys
- Analytics and Optimization
- Account and Campaign MAnagement
- API and Integrations
GetResponse has powerful email marketing software that allows you to send professional emails. You can build emails from start or choose one of the customized email templates from library. Drag and drop feature is also available within page builder. Smart image editing allows you to crop, resize any images quickly. You can send any types of email to customers such as newsletter, autoresponders, blog digests etc.
Any email you send to customers will arrive in their inbox within a little time using GetResponse’s Perfect timing and time travel email delivery tools. Personalized campaigns including custom and dynamic content can be created within an email. You can track email opens, clicks, bounce rate and much more and thus you will have an overview of how customers are engaging with your emails. GetResponse integrates with the most popular apps such as PayPal, WooCommerce, Stripe, Social Media, etc.
GetResposne does automation flows and landing pages really well!
GetResponse provides you with marketing automation software that enables you to create both simple and advanced automation using their drag and drop automation builder. The automation builder uses ready-made blocks with options for conditions, actions, and filters. So there are no limits to the types of funnels you can create for your business.
A prime feature of GetResponse is the landing page builder, where you can create beautiful, high converting and attractive landing pages. In this whole ActiveCampaign VS GetResponse comparison, this is certainly the biggest difference to notice. With GetResponse you can choose from landing page templates and customize them with your own content. There are varieties of page types for you. There are sales pages, email opt-in pages, free downloads and more. You can also view the analytics for your landing pages and able to optimize them. It also offers a webinar solution. So there is no need for using a third-party plugin to offer webinars to your customers.
Check out the benefits of using GetResponse:
- GetResponse offers powerful marketing automation features so that you can easily build an automated funnel.
- Landing pages are included at no extra cost.
- Webinars are included with lots of advanced features. No need for using third-party service.
- Comprehensive reporting and analytics features.
- Free 24/7 support is included with all plans.
The only limitation of GetResponse is that SMS messaging and site messaging is not included. Despite that, you will have all other advanced features here.
ActiveCampaign VS GetResponse pricing comparison:
Below you can see the current pricing of both email marketing tools. The great thing is that both have free trials. From the images, you can easily compare the plans.
ActiveCampaign pricing plans:
GetResponse pricing plans:
Last words on this battle.
Congratulations. You have now come far in this overview between ActiveCampaign VS GetResponse, and hopefully, you should have a better understanding of the two platforms. Both are highly effective marketing automation tools that will enable you to communicate and build a relationship with customers. However, one of them is better than the other. In my opinion, the winner has got to be: GetResponse. Mainly because of how these three things: the added bonus of being able to create landing pages, the amazing interface and how to segment and transfer contacts between your lists and the overall support. In the end, both are really good and it will be up to you to choose the preferable one. Since both are free to try, there is no reason not to try both. Wishing you great success with your email marketing efforts.