DotCom Secrets Review (2023) Guide To Sales Funnel Secrets

This Dotcom secrets review will reveal to you just why it’s a brilliant book and introduction to sales funnel methodology. But first let’s begin with what this book is all about, and why Russell Brunson has revolutionized the world of online marketing. The truth is that I think most people don’t know the secrets of effectively selling anything online.

Then they find things difficult because a lot of information is all over the place. They get confused. To remove their confusion and have proper knowledge about online marketing, DotCom Secrets is here to help.

DotCom Secrets Review

What is Dotcom Secrets?

DotCom Secrets – “The Underground Playbook for Growing Your Company Online” is a book about marketing using high converting sales funnels. This book is written and published by Russell Brunson in 2015. He explained the strategies for a businessman to improve their traffic, conversions, and online sales by using a simple process. This book contains step-by-step actions and it is a blueprint for anyone new in the online market.

Are you looking for tips on how to boost sales or just looking for advice on how to more effectively transition to the virtual marketplace? Then you should take a look at Dotcom’s secrets. The book offers proven strategies from industry leaders as well as simple strategies to boost sales regardless of what your business model is.

The goal of the book is to help you improve your business’ relevance in the ever-changing economy using time-tested methods, such as value ladders, sales funnel strategies, and proven scripts.

Dotcom secrets will also help you enhance your network and build connections with customers so you can create a long-standing brand. The best part is, the book is free; all you have to pay for is shipping. The only drawback this book offers is that it is most appropriate for existing businesses, though start-ups can certainly benefit.

If you’re looking to become a mainstay in the virtual marketplace, then now’s the time to read Dotcom secrets and take your business to the next level.

About The Author Of DotCom Secrets, Russell Brunson

Before going too deep into the contents, let’s have an introduction to the author. Russell Brunson, the author of the book, is one of the world’s best online marketers in the 21st century. This DotCom Secrets review is not going to go into his background, but I can assure you that he is one very brilliant guy.

He has successfully built multiple businesses, a following of over a million entrepreneurs, and also sold thousands of his other books. For example, Expert Secrets, Network Marketing Solutions, etc. He co-founded Etison LLC. He is also known as the world’s highest-paid stage closer.

In this book, he shares his experiences and lessons he learned along during his previous days while working as a marketer. There are a lot of things to learn from his personal journey.

DotCom Secrets – An Inside Look

dotcom secrets book
DotCom Secrets is written by marketing mastermind Russell Brunson.

There are five sections inside DotCom Secrets. It will easily make you understand the marketing process and the strategy behind the sales funnel methods. If you are new to this you should read our article “What are sales funnels?”

Section 1: Learn About Value Ladders And Funnels

This is the 1st section and contains five secrets of marketing.

The Secret Formula – Dotcom Secrets Review

Understanding where you want to take your clients is the ultimate key to serving them better. This formula consists of four simple questions. They are:

  • Who are your dream clients?
  • How can you find them?
  • What bait will you use to attract them?
  • What result do you want to give them?

The Value Ladder

clickfunnels value ladder

This part is about focusing on the steps you need to follow to lead your customers from taking the bait to the desired place. This is called taking them through the value ladder. Performing this perfectly will give you more money and you will be able to serve your customers highly.

Going From A Ladder To A Funnel

After reading the previous secret, you will start to understand the basics of building out your own sales funnel and the secrets behind a profitable funnel. This has to do with having a complete value ladder. This sales funnel is an online process you take your client to get them through different steps of the value ladder.

Finding Your Dream Customers

This secret will let you know about finding out how to define your target, where they congregate at the moment, and how to divert their attention to you and your sales funnel. You will find the techniques and strategies here that an online entrepreneur must know.

Three Types Of Traffic

Most people do not understand the traffic in the online market. Here, the author explains the best type of traffic that should be focused on how they operate.

Section 2: Creating Your Best Communication Strategy

This section touches much about building an audience using advanced personal branding tactics.

The Attractive Character

This secret talks about building a perfect character and an online following that attract your audience to those who are ready to buy from you. There are three components to create an attractive character.

  • The Elements
  • The Identity
  • Storylines

You will find how to build a character using these components.

The Soap Opera Sequence

This is the continuous part of the previous secret. It says building a bond between attractive characters and the ideal audience through traffic sources.

Daily Seinfeld Sequence

As Russell Brunson said: “The secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”

Section 3: What Is Funnelology?

This section is all about the strategies behind the funnel and my doings to make the funnel work.

Reverse Engineering a Successful Funnel

It is all about finding other people who already have a successful funnel. They are selling to the exact target audience which you also want to. You will see how to reverse these and get them working. It can be called funnel hacking.

Seven Phases Of A Funnel

This part says that there are levels of traffic and all of them should not be treated the same along the funnel process. Understanding this concept will enable you to create the right type of page, offer, and traffic.

Twenty-Three Building Blocks Of A Funnel

This chapter of DotCom Secrets tells you the type of web pages you can use for the funnel-building phases in the previous chapter. It shows you the twenty-three most effective building blocks for the sales funnel.

Frontend VS Backend Funnels

Here, Russell discusses the type of funnels he uses on the frontend of his ladder, the ones in the middle, and the rest in the backend.

After this, the mind-blowing part starts. I can easily assume that this part has made the book be sold millions. This DotCom Secrets review is just one of many out there, and every single review has been overwhelmingly positive, and with very good reason. There is so much value here, that you owe it to yourself to get this book. Here, you will see how a single word can change your entire business magically.

So grab this book fast and start reading if you want to know the best secrets. This book is free when you order it from the official website. But you have to pay the shipping fee. For shipping inside the US, the fee is $7.95 and for international, it is $14.95. You may also grab this book from Amazon for $14.80.

DotCom Secrets FAQ (Frequently Asked Questions)

Unfortunately, there is no PDF version for you to download today. Get the book sent to you.

Yes, once you order the free book, you will be presented with a one-time offer which is the audio version. And also you will find the summary of the book in PDF format.

DotCom Secrets is a book written by internet entrepreneur and marketing expert Russell Brunson. The book provides a step-by-step guide to creating and growing a successful online business, with a focus on marketing strategies and tactics that can help you attract and retain customers.

It covers a wide range of topics related to online business and marketing, including how to identify and target your ideal customer, how to create compelling offers that drive sales, and how to use various marketing channels and tactics to reach and engage your audience. You will also learn tips and strategies for growing and scaling your business, as well as strategies for overcoming common challenges and setbacks.

The book is suitable for people at all levels of experience, from complete beginners to experienced entrepreneurs. It provides a comprehensive overview of the key principles and strategies for building a successful online business, and it includes practical tips and examples that can help you apply these concepts to your own business.

Yes, Russell Brunson offers a number of additional resources and support for readers of DotCom Secrets, including a free training program, a private Facebook group, and ongoing support and coaching through his ClickFunnels community. These resources can help you apply the principles and strategies outlined in the book and get additional support and guidance as you grow your business.

Yes, the book comes with a risk-free guarantee. If you are not satisfied with the book for any reason, you can return it within 60 days for a full refund. This guarantee is intended to give you the confidence to try out the book and see if it can help you grow your business.

Final words – DotCom Secrets Review

At this point, I hope you have learned a lot from this Dotcom secrets review. That was my intention anyway. In my opinion, this is the best book for understanding the concepts behind sales funnels and online marketing in general.

You will find many secrets which you can apply to your business and start seeing results, fast! I believe you will find that DotCom Secrets will remove any old confusions you might have on what to do as a beginner with online marketing.

So what are you waiting for? Get your free copy of this book today, before Russell Brunson decides to put a price tag on it. You probably won’t read a more important and groundbreaking marketing book this year!

DotCom Secrets Review Ratings


Fred Blanke

My absolute favorite book on sales funnels was written by the master himself: Russell Brunson. 100% Recommended.
Easy to read & follow


If you want to start and grow a business, this can easily be the most important book you will ever read. Get this free book immediately. You will love it too.