Increasing your marketing funnel conversion rates can sometimes seem like one of the toughest challenges that you have to face. However, there are some proven hacks, that always will help your sales funnels get better conversion rates. There are many actions you can take. Here are some of the most effective hacks you can implement today.
Have multiple payment gateways options
It is a good idea to have multiple checkout options on your funnel. Before you get the different payment gateways integrated, it is better to do a bit of a background study and understand what payment options are popular among your target audience. Then you can give priority to get those payment gateways integrated.
By giving a great user experience for mobile users especially, can give you the biggest conversion increase. Since more people are now looking forward to purchasing what they want from mobile devices, you will need to pay special attention to this fact.
While doing this, you should think about getting the most prominent payment options to your funnel. PayPal is a perfect example of a payment gateway you should offer your customers. Once you integrate PayPal, you can increase your conversion rates by around 70%. Most people are familiar with PayPal and they prefer to make purchases with it. Therefore, you can easily increase the conversion rates of your marketing funnel.
Enhance the speed of your marketing funnel
It’s a well-known fact that people in today’s world, in general, have a low attention span. Therefore, if there is one proven hack to will always work to get higher marketing funnel conversion rates, it is to focus on getting faster loading times for your funnel. Due to the slowness of your page, people will move to competitor websites. This is why you should be mindful of increasing the loading speeds of your funnel.
According to a recent study, it has been shown that to increase the loading speeds of a funnel, can boost conversion rates by around 44%. This is a massive increase that you need to make sure you are not missing out on. In most cases, this is a simple fix and can do wonders.
You can use website speed checker tools like Pingdom or GTmetrix to get a report on how your site performs. With these tools, you will be able to get a clear understanding of what elements are taking the most time to load.
Write clear call to actions
Does your marketing funnel have a clear call to action? This is one of the most obvious techniques available to increase funnel conversion rates. However, most people tend to ignore its importance. You need to make sure that you have one specific goal in mind when creating your funnel. What do you want your visitors to do? Focus on having a clear message that speaks to that action.
Start by double-checking all your call to actions and make sure that they are 100% clear.
All visitors who come to your funnel will respond to personalization. Therefore, you need to understand your audience and try to provide a personal experience to them, as much as you can. This will tempt the visitors to click on call to actions and move forward in your marketing funnel.
Recommended reading: You can enhance your copywriting and call to actions with: Funnel scripts.
Shorten your landing pages
According to expert marketers, having a short landing page can help businesses to increase conversion rates. This is a proven technique for you to follow. People are not interested in scrolling through lengthy landing pages. They don’t really have time or patience to do it either. If you can have short landing pages, you will be able to increase your sign-ups by around 13%. Likewise, you will also be able to increase click-through rates by around 25%.
Introduce auto select to the form fields
This is one of the best tips for you to see an immediate increase in your marketing funnel conversion rates. Here you can introduce an auto-select feature to your form fields. It will give assistance to the people who go through your marketing funnel. Filling out forms can be a time consuming and daunting task for people to do, so if you make this process faster and easier you will see a great effect. This is where you can either offer them auto-selecting some of the fields or you can cut out some fields in your opt-in form. Maybe you only should ask for their e-mail?
If you can do this the right way, you can expect your conversion rates to increase by around 40% to 45%.
Make your contact details easy to find
People who go through your marketing funnel will come across numerous questions and doubts. They prefer it if they have a convenient method to get all those questions and doubts clarified. Then they will be able to clarify the issues then and there and move forward in the marketing funnel to complete the transaction.
This is where you can make your contact information easy to find. Then the visitors who come across problems can easily get in touch with you. On the other hand, you can also think about introducing a chatbot. The chatbot can answer the most common questions that the visitors will come across. Then you can tempt the visitors to move forward.
Remove all sliders in your funnels
Back in the day, sliders were quite popular. However, today sliders are no longer impressive to anyone and they are not good for several reasons. It’s bad for both user experience in most cases, but also is not good for SEO either. More importantly, sliders that you have on your marketing funnel will not give you any higher conversion rates.
Final words on marketing funnel conversion
These are 7 of the most effective tips available to increase marketing funnel conversion rates. Any marketer can take a look at these and start to optimize their funnel. The time and effort you spend to do these optimizations can deliver amazing results by increasing the marketing funnel conversion rates. I hope you found these tips useful, and remember if you need help with this or anything else, then you are more than welcome to contact us.
