As a digital marketer, it is important for you to be equipped with an excellent sales funnel marketing strategy. Then you will be able to attract more traffic, generate more leads, and increase the total number of sales that you generate.
Here are some tips, which can help you to create an effective sales funnel marketing strategy. Any digital marketer can follow these tips and end up with creating the best marketing strategy, which can deliver worthy returns.
Don’t place all your eggs in one basket
As the very first thing, it is important to understand that you shouldn’t be placing all the eggs in one basket. In other words, you shouldn’t focus only on one stage of your sales funnel marketing strategy. You will need to focus on the entire marketing strategy and make sure that every stage is perfect.
At the top of the sales funnel, your prospects will begin to know about the problem. This is where you can generate more traffic to your website. You can also get more newsletter or blog subscriptions during this stage. You can develop educational content, such as podcasts, guides, and blogs to promote contact conversion during this stage.
When it comes to the middle of the funnel, you can see the consideration stage. This is where the prospects start looking for a solution available to the problem that they are dealing with. The actions that prospects take during this stage will provide an opportunity for your team to analyze the interest and qualify them as sales qualified leads. You can develop informative templates and webinars to nurture the leads throughout this stage.
At the bottom of the funnel, the prospects have gone through different solutions that are available for them to overcome the problems. Based on that, they will come across the need to make a decision. You can provide a helping hand to the visitors with making a decision. This is where you can offer consultations, free trials, and product demos.
Get the most out of your existing customers
Once you close a customer, you should think about him as a new lead. Upselling the products or services to existing customers and customer retention can act as an excellent micro funnel. It will help you to increase the effectiveness of your sales funnel at the end of the day.
You can keep on educating your existing customers about the problems that they deal with. You will keep on launching new products and services. Based on them, you can explain how the new products and services are in a position to help them with overcoming the problems that they have.
Since you have already collected important information about these customers, you will be able to use them for your advantage and develop a highly effective marketing campaign as well.
Use smart outbound and inbound marketing strategies
As a marketer, you should use outbound marketing strategies to enhance the inbound marketing strategy. For example, you can think about running paid marketing campaigns, so that you will be able to improve the organic traffic that you receive.
While doing this, you should offer the right content across the marketing channels. Then you will be able to engage your prospects and get them to deliver positive results on your way.
- Discover the synergy between sales and marketing teams
The marketers often get distracted when they focus on the number of leads that they generate. Instead of taking a look at only the number of leads, you need to calculate the contribution that your sales and marketing team spends in order to generate revenue. Then you will be able to collect new opportunities and move forward.
You should never ignore the big picture. Both the sales team and the marketing team should be on the same page at all times. Then you will be able to develop a funnel marketing approach, which can assist you to attract high-quality leads at all times. In order to make sure that the sales team and marketing team are on the same page, you can bring the two teams for a discussion. Then you can agree upon the different stages of the lifecycle. Along with that, you can analyze the reports and end up discovering the areas of improvement available.
- Onboard multi-faceted marketers into the team
Based on your budget, you will only be able to maintain a small marketing team. While having such a small marketeering team, you should make sure that the team members are multi-faceted marketers. You should provide them with appropriate training so that they become multi-faceted marketers. If you are currently engaged with recruiting new marketers, you need to make sure that you are onboarding only multi-faceted marketers.
The multi-faceted marketers that you have in your team will attend to every single stage of your sales funnel. Even if their schedules are full and they are struggling to get work done with tight deadlines, you can make sure that they focus on the different stages.
For example, assume that you have a marketer in the team, who specialize in content creation. You can get the help of him to engage with email marketing and SEO activities based on your needs. Then you will be able to get the most out of your marketing team to generate more sales.
Get the right tools for your sales funnel marketing
A large number of technical tools are available out there. You need to make sure that you are locating the best tools out of them, which can complement your sales funnel marketing strategy in the long run.
For example, you can invest money to get an excellent customer relationship management tool. Then you need to get some marketing automation tools, which can help you with following up on the emails and tracking social shares. If you can afford, you need to get the business intelligence tools and content management systems as well.
All these tips can help you to create the perfect sales funnel marketing strategy.