Why use funnel software anyway?
If you are unsure what the point of having a sales funnel software in your marketing arsenal, then this article will try and make that clearer. Sometimes a sales funnel is called a process that businesses use to group or segment potential customers from real paying customers. This will make it easier to market in a more specific way to those who are more interested in what you are selling. A typical sales funnel has different steps or stages, each based on the type of sales model that the company uses.
The usual steps for the sales funnel are the awareness, interest, evaluation, decision, purchase, reassessment, and repeat purchase.
Steps involved in a sales funnel process:
- The awareness stage identifies the need and finds the solution.
- In the interest phase, the products are properly analyzed to help narrow down the options.
- Evaluation then allows the different department to weigh all their options.
- In the decision stage, the business decides whether or not to proceed with the deal.
If the client agrees to your deal, the negotiations can continue.
- The purchase stage is when the actual purchase is made.
- In the reassessment stage, the deal is re-evaluated. If the results are satisfactory, then the deal is renewed or extended, but if not then the business will cancel the deal.
- The repeat purchase stage gives the satisfied customer can make another transaction.
Once all steps of the sales funnel are completed, it becomes the duty of those involved in the sale to ensure that the customer is satisfied and willing to make repeat purchases. Happy customers and repeat purchases drive successful companies, ventures, and organizations. Now that we have defined the sales funnel and its stages, let’s move on to the benefits of a sales funnel.
Advantages of using a sales funnel
There are five main advantages of using sales funnel software. The first is a faster marketing rate. When using a sales funnel, the business will see a noticeable increase in the number of sales, especially when using an automated funnel. This is because there is a ready information about available products. In today’s world, the Internet is the preferred sales venue, which is why many savvy businesses pour resources into online marketing and advertising. The automated sales funnel has facilitated the growth and prosperity of many businesses.
Another benefit of using sales funnels software is that it reduces stress in your business. Traditional business methods are very expensive, and this is due to the cost of physical labor. But with automated sales funnel, the need for physical labor is eliminated, meaning less time and money is spent on recruiting and training staff.
Thirdly, sales funnels increase efficiency. There are many business processes that have to be done over and over again, but with automated sales funnels, there is no need to repeat processes. This creates an overall increase in the speed of transactions as well as delivery to clients.
Fourthly, sales funnels can help to improve customer relations. In a business that needs to the ability to deliver to it’s clients on time, there is always room to improve customer relations. This explains how many successful businesses have implemented the sales funnel process to increase their efficiency. Nothing makes customers more angry than poor customer service or late delivery, and a sales funnel can help greatly improve this area of a business.
Finally, when used properly, sales funnel systems can increase the amount of traffic on a business’s website, online store, or social media page. This increase of web traffic can lead to an increase in sales as well as increased revenue on platforms where web traffic is monetized. Another advantage of increased web traffic is that businesses can take note of the type of customer visiting your page as well as trends in the purchases made.