In this guide on sales funnels for beginners, you will learn the true basics that you will need to know.
If you are a beginner to marketing, you will wonder what a sales funnel is and how it can provide you with the positive results that you need.
In fact, all the marketers out there in the world should have a solid understanding of what a sales funnel is. Then they should go ahead and apply that knowledge in the practical world, to get the results offered by them.
From this article, we are looking forward to guiding the complete beginners to understand what a sales funnel is. Along with that, we will also indicate how you can go ahead and develop a sales funnel. We have already explained this concept in a previous article you can find below.
A sales funnel is pretty much similar to a real-world funnel. In fact, that’s how this concept has got its name as well. At the top of the funnel, you can see the substances that you have poured into it.
Then the funnel will filter down towards a single destination. A similar process would take place when you are working on sales as well. You are pitching your ideas to the audiences and you are getting people to come into your sales funnel.
Then you filter them and make sure that you pour only the revenue generating customers, who can create a major positive impact on your business in the long run.
Different stages of a sales funnel
With the basic understanding you have in mind, let’s figure out how you can create a sales funnel. That’s where you should have a solid understanding about the different stages that exist in a sales funnel.
- Stage 1 – Creating Awareness
The first stage of the sales funnel is at the top of it. This is the stage where you create awareness about your business. You are conducting a variety of marketing and promotional campaigns in order to raise awareness about your business.
For example, you are doing online marketing campaigns, such as on Facebook and other social media networks. Likewise, you are also conducting offline marketing campaigns, such as the distribution of leaflets. All these marketing initiatives are in a position to enhance the awareness of your business, along with the products and services that you offer.
The primary objective of this process is to get more people to come into your sales funnel. That’s where you can think about coming up with initiatives, where you try to help your customers to solve the problems that they have.
When you are aware of a problem that your potential customers are going through it will be possible for you to come up with a solution. Then you just need to promote that solution and the individuals who had that problem will definitely come after you. This is one of the simple and straightforward methods available for you to get more people into the sales funnel.
- Stage 2 – Interest
If a customer shows interest to purchase the products or services that you offer, you can push him down to the next stage of the sales funnel. In here, you are paying close attention to the people in the interest stage. You try to figure out the exact problems that they have and then customize your solution to them.
Or else, you will try to highlight the benefits that your potential customer can get out of the product or service that you offer. It is better if you can get to know about the specific reason, which created interest in their minds. Then you will be able to go ahead and focus heavily on that point and make sure that you try your best to push them down further in the sales funnel.
- Stage 3 – Decision Making
The third stage of a sales funnel is the decision-making stage. If you talk to an experienced marketer, you will figure out how difficult it is to get a prospect to make a decision. It is the biggest concern for marketers as well. But if you can get your prospects to this stage, you are doing a really good job.
One of the best methods available for the marketers in order to get the prospects into this stage is to engage with storytelling. It can deliver amazing results to any kind of a marketing campaign, no matter what product or service that you offer. In addition to that, you can also think about getting the most out of link building and copywriting.
The benefits that your business can experience if you can get a prospect make a decision is totally worth. Therefore, you are strongly encouraged to pay special attention towards this fact and then move forward with it.
- Stage 4 – Action
The final stage of a sales funnel is action. In here, you are referring to the action, which you expect your potential customers to go ahead with. In other words, you expect them to finalize the decision, go ahead and make the payment. This is the stage where you are getting a revenue-generating customer for your business.
As you know, having lots of revenue generating customers under your business can provide you with a large number of benefits in the long run. Therefore, you are strongly encouraged to figure out how to get more people to the Action stage of the sales funnel as much as possible.
Conclusion on sales funnels for beginners.
As you can see, there are four stages in a sales funnel. You need to think about following the best approach, depending on the nature of your business in order to get more people into your funnel.
When you have more people entering into the sales funnel, you will be able to increase your chances of making more sales. However, you will also have to work hard in the middle stages of the sales funnel and make sure that you are ending up only with positive results.